Fitra360 Consumer Health Data Notice
Effective Date: May 20, 2026
Last Updated: May 20, 2026
This Consumer Health Data Notice describes how Fitra360 collects, uses, shares, and protects your consumer health data. It supplements our Privacy Policy and applies in addition to it. If anything in this notice conflicts with the Privacy Policy on the subject of consumer health data, this notice controls.
This notice is provided to comply with Washington's My Health My Data Act, Nevada SB 370, Connecticut's consumer health data law, and similar laws in other states.
WHO WE ARE
Fitra360 is operated by Fitra360 LLC, a Florida limited liability company. We provide a direct-to-consumer wellness optimization platform. We are not a healthcare provider, health plan, or covered entity under HIPAA. Fitra360 is a wellness product and is not a medical device. It does not diagnose, treat, cure, or prevent any disease.
Contact for all health data matters:
Email: hello@fitra360.com
Subject line: Consumer Health Data Request
WHAT IS CONSUMER HEALTH DATA
For the purpose of this notice, consumer health data means personal information that is linked or reasonably linkable to you and that identifies your past, present, or future physical or mental health status. This includes information you provide to Fitra360 and information we derive from your inputs.
CATEGORIES OF CONSUMER HEALTH DATA WE COLLECT
We collect the following categories of consumer health data, only with your explicit, informed consent and only from data you choose to provide:
- Genetic data, including DNA files you voluntarily upload and any insights derived from them
- Blood work and laboratory results you upload
- Self-reported symptoms, pain locations, severity, and duration
- Gut and digestive health information you provide
- Dental and oral health history you provide
- Self-reported stress levels, mood, sleep quality, and energy
- Nutrition, supplement, hydration, alcohol, and caffeine inputs
- Biometric data from connected wearable devices, only if and when you activate such an integration in a future release
- General geographic location at the city or region level, used as context for environmental factors
- Wellness scores, insights, and trend analyses we derive from your inputs
We do not collect precise location data tied to your health activity unless you explicitly enable it for a specific feature.
WHY WE COLLECT CONSUMER HEALTH DATA
We collect and process your consumer health data for one purpose only: to generate, improve, and deliver your personalized wellness plan inside the Fitra360 app.
Specifically:
- To analyze your inputs and produce personalized wellness recommendations
- To rank recommendations by expected relevance to your profile
- To update your plan as you add new data over time
- To support account creation, authentication, and account recovery
- To respond to your support requests when you contact us about your data
- To comply with legal obligations and respond to lawful requests
- To detect and prevent fraud, abuse, and security incidents
We do not use your consumer health data for advertising. We do not use it to train third-party general-purpose AI models. We do not sell it.
HOW WE SOURCE CONSUMER HEALTH DATA
All consumer health data we hold about you is collected directly from you, through your inputs into the Fitra360 app or files you choose to upload. We do not purchase consumer health data from data brokers or other third parties.
WHO WE SHARE CONSUMER HEALTH DATA WITH
We share consumer health data only with the following categories of processors, each under a written contract that restricts their use of your data to operating Fitra360 on our behalf:
- Cloud infrastructure provider for secure storage and hosting
- Authentication provider for secure login and identity verification
- File storage provider for the secure storage of uploaded documents such as DNA files and lab reports
- AI processing service used to generate your personalized recommendations
- Customer support tooling, only when you contact us and only to the extent needed to resolve your request
These processors are contractually prohibited from using your consumer health data for their own purposes, from selling it, and from sharing it onward.
We do not share consumer health data with advertisers, data brokers, employers, insurers, or any third party for commercial purposes.
We may disclose consumer health data if we are required by law, court order, or lawful government request, or to protect the rights, property, or safety of Fitra360, our users, or the public. Where legally permitted, we will notify you of such requests.
If Fitra360 is involved in a merger, acquisition, or sale of assets, your consumer health data may be transferred to the successor entity. You will be notified in advance and, where required by law, asked for fresh consent.
WE DO NOT SELL YOUR CONSUMER HEALTH DATA
Fitra360 does not sell consumer health data, has never sold consumer health data, and is architected so that selling consumer health data is not part of our business model. This commitment applies regardless of the form of consideration.
YOUR RIGHTS
You have the following rights regarding your consumer health data, regardless of where you live:
- Right to access: request a copy of the consumer health data we hold about you
- Right to confirm: confirm whether we are processing your consumer health data
- Right to delete: request permanent deletion of your consumer health data and your account
- Right to withdraw consent: withdraw your consent to the collection and processing of your consumer health data at any time, without affecting the lawfulness of processing before withdrawal
- Right to appeal: if we decline a request, you may appeal by contacting us with the subject line "Consumer Health Data Appeal"
To exercise any of these rights:
1. From inside the Fitra360 app, go to Settings, then Privacy, to delete your account and data directly
2. Or email hello@fitra360.com with the subject line "Consumer Health Data Request" and the email address associated with your Fitra360 account
We will confirm receipt within five business days and complete your request within 30 days. We do not charge a fee for these requests.
If we decline a request, we will explain why and inform you of your right to appeal. If you are not satisfied with the outcome of your appeal, you may contact your state's Attorney General.
HOW WE PROTECT YOUR CONSUMER HEALTH DATA
We protect your consumer health data with the following measures:
- Encryption in transit using industry-standard TLS protocols
- Encryption at rest for all stored consumer health data
- Role-based access controls limiting which Fitra360 personnel can access consumer health data
- Audit logging of access to consumer health data
- Contractual confidentiality obligations for all staff, contractors, and processors with potential access
- Isolated, encrypted storage for genetic data and uploaded lab documents, treated as the most sensitive category we handle
HOW LONG WE KEEP CONSUMER HEALTH DATA
We retain your consumer health data for as long as your account is active.
If you delete your account or request deletion, your consumer health data is removed from our systems within 30 days, and we instruct all of our processors to delete it within the same timeframe.
We may retain a minimal record of the deletion request itself, and any data we are legally required to keep, such as basic transaction records required by tax or accounting laws. This retained data does not include your consumer health data.
CHILDREN
Fitra360 is intended for users 18 years of age and older. We do not knowingly collect consumer health data from anyone under 18. If we become aware that a user is under 18, we will delete their account and all associated data.
CHANGES TO THIS NOTICE
If we make material changes to this notice, we will notify you through the Fitra360 app before the changes take effect and ask for renewed consent where required by law. Previous versions of this notice will be archived and available on request.
CONTACT
Fitra360 LLC
Email: hello@fitra360.com
Subject line for health data requests: Consumer Health Data Request
Subject line for appeals: Consumer Health Data Appeal